Business-to-Consumer and Business-to-Business web sites almost always consists of the same or similar basic elements -
the customer shops your online catalog and places items in a shopping cart. You, the merchant receives orders from the online customer, accepts payment via a credit card, and ships the product for delivery.
Interactivity between the customer and the merchant after a sale is minimal where the customer might want to check on the the status or track the shipment of their order.
The customer may e-mail your with questions or call via a toll-free number.
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The experience that your customer gets from your web site, however, should reflect the way you conduct your business (not the way a canned e-commerce package wants you to do business.)
Not every online merchant has the same catalog. Not every shopping cart and checkout process works the same way for all merchants. An Internet web site is not just another web site, it is your business. And your business
on the Internet should be more than the nice graphics or a unique look of HTML or FLASH pages. Your business tells your prospective customers
who you are, what you offer, the way you deliver the products or services to them, and how serious you are about customer care and
satisfaction.
The mark of a successful business on the web is seen in the manner in which you structure your site and conduct business on the Internet,
as well as the quality of the content, ease of use and interactivity, functionality,
retrievability and presentation of information.
The cycle of establishing and maintaining your business on the Internet are: |
